Red Giant Forges Distribution Partnership With Adimex
Relationship brings hands-on training, on the ground support, competitive pricing and more to the Australian and New Zealand Vfx reseller and end-user community

Portland, OR – January 21, 2015 – Red Giant today announced it has inked a deal with Adimex, expanding sales and support of Red Giant visual effects products throughout Australia and New Zealand. Recognized as the leading distributor of digital media technology and professional video software brands for the region, Adimex has developed extensive industry knowledge along with a vast network of resellers and retailers over its 20 years of operation.

“After evaluating various options, it was clear to us that Adimex was the best partner to help serve the needs of our new and existing customers,” states Robert Sharp, vice president of global sales at Red Giant. “They have invested in their infrastructure and relationships, building domain expertise to offer world class sales and support services that are in line with Red Giant values.”

To kick off the partnership, Red Giant and Adimex held customer training sessions in Sydney, Australia. Presented by Simon Walker, an Adobe Certified Master Trainer and instructor for the International Colorist Academy, dozens of visual effects artists and motion graphics professionals were able to get hands-on with Red Giant software in two separate two-hour educational seminars. The seminar not only explained how to use Red Giant tools, it also touched on the theory, science and history of color.

In addition to regional training, Adimex is offering Red Giant solutions through its reseller and retailer in local currencies.

“It was fantastic to see the faces of VFX professionals at our shows light up as they realised some of what can be achieved with Red Giant’s plug-ins,” said Mark Richards, marketing manager at Adimex. “The enthusiastic reception we encountered reaffirmed our commitment to bringing Red Giant’s products to the Australia and New Zealand market and to making them easily accessible through local dealers of choice.”

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About Adimex
Adimex is an Australian distributor/wholesaler synonymous with seamless access to the world's leading digital media technology and software brands. The company is committed to bringing the very best products to industry across Australia and New Zealand and to ensuring maximum market penetration and sales for the manufacturers they represent.

Adimex works with carefully selected manufacturers who create best-of-breed hardware and software solutions. This in turn allows Adimex to provide unsurpassed service to their broad reaching network of specialist dealers, value added resellers and system integrators throughout Australia, New Zealand and the wider Oceania region.

About Red Giant
Red Giant is a software company made up of talented artists and technologists who collaborate to create unique tools for filmmakers, editors, VFX artists, and motion designers. Our company culture is focused on finding balance between work and life - we call it “the double bottom line.” This philosophy helps us ignore complexity in favor of building simple tools that yield giant results. Over the last decade, our products (like Magic Bullet and Trapcode) have become the standard in film and broadcast post-production. With over 200,000 users, it’s nearly impossible to watch 20 minutes of TV without seeing our software in use. From our experiences as artists and filmmakers, we aspire not only to provide tools for artists, but inspiration as well. Watch our films, learn from over 200 free tutorials, or try our software at